Episode 007: Lack of Nutrition and Women in American Cereal

Women in Cereal Logo

In today’s episode of Smörgåsbord, Angel and Mik talk about cereal and the lack of nutrition and women mascots. Yes! If you think about it, do you remember growing up with any cereal mascots who are women? And also, is it really a big deal? 

In other news, we get new equipment and Angel tries fancy high tea.

00:00 Opening Song

00:43 Show introduction

03:02 History of cereal

11:09 How cereal is made

12:23 Health in cereal

18:29 Mascots in cereal

21:01 Origins of some cereal mascots (Captain Crunch, Rice Krispies, Trix, Frosted Flakes, Lucky Charms)

33:07 Where did all the female cereal mascots go?

38:50 How about female mascots in breakfast food as a whole?

41:25 Does cereal taste good?

42:45 What’s in your palette?


Resources from today’s episode:

Ever Notice That There Aren’t Any Female Breakfast Cereal Mascots?” by Doug Barry

Troubling: What’s missing in the world of cereal mascots?” by Brandon James

Pour yourself a bowl of unfairness” by Denise Snodell

You know Tony the Tiger, but what about Katy the Kangaroo?” By Dave Benson

A Short History of Cereal” by Kim Severson

Breakfast cereals ranked best to worst” by British Heart Foundation

Breakfast Cereals: Healthy or Unhealthy?” by Hrefna Palsdottir, MS

The Stories Behind Your Favorite Cereal Mascots” by College Weekend

Breakfast cereal mascots: Beloved and bizarre” by David Morgan

How Cereal Became the Quintessential American Breakfast” by Jaya Saxena

Then and Now: The Evolution of Cereal Mascots” by Joshua Johnson


About the show

Welcome to Smörgåsbord! A show where we explore the rituals, myths and all things strange about the world of food. Join the neverending silliness of hosts Angel and Mik as they discover strange rituals like bread and wine turning to the body and blood of a God, or holding carp as pets in bathtubs during Christmas.


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